The Slovenian Tourist Board (STO) has presented its latest three-year strategy for the development of its comprehensive tourist information system, announcing an expansion of the tourist web portal. The STO expect the portal to be visited by more than 20 million people in 2010.
According to the STO, the information system, available on the web at www.slovenia.info, is already complex and provides a lot of content, it will however continue to be expanded and adapted. Its future development is to focus on a comprehensive integration of all providers of tourist services in Slovenia.
While the portal recorded 12 million visitors in 2006, the figure is expected to rise by 2010 to more than 20 million. The number of indirect on-line reservations is expected to go up by 20% every year, whereas the STO also wants to increase the number of people subscribed to its tourism news to 20,000 by 2010.
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