This year's Slovenian Advertising Festival (SOF) is seeing a record 600 advertisements, the president of the event Marko Vrtovec told the press in Portoroz on Thursday. The festival started on Wednesday and ended on Friday with an awards ceremony.
Lucka Peljhan, the competition programme's executive director, meanwhile said that this year saw some 15% more advertisements compared to 2006.
Vera Stankovic, the head of the jury, added that the quality of the adds improved over previous years.
According to Stankovic, two new awards will be conferred this year, one for directing TV and the other for directing radio advertisements.
Today's lineup at the 16th annual festival included the presentation of the advertisements that made it to the shortlist for the main awards.
Internationally acclaimed advertising expert and the man behind the Internautica nautical fair Jurij Korenc was proclaimed the advertising personality of the year.
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