"Taste Slovenia" at New Tourist Rep Office in Brussels
Brussels, 13 February
"Taste Slovenia" was the slogan used by Slovenian tourist officials as they officially opened a new tourist office in Brussels on Tuesday.
Slovenia intends to offer sustainable tourism instead of mass tourism, the representatives added, while Marjan Hribar of the Economy Ministry said that their vision was to conquer the entire Europe. The office will "greatly contribute to Slovenia's visibility...and facilitate cooperation between Slovenia and various EU institutions," said Dimitrij Piciga, director of the Slovenian Tourist Board (STO). Rok Klancnik, the director of the office, meanwhile said that the Benelux countries have recorded a continuous rise in interest for Slovenia. The new office wants to bring some 100,000 inhabitants of Belgium, the Netherlands and Luxembourg to Slovenia in 2007, some 15,000 more than last year, Klancnik told reporters. The office, which has been operating since 1 January, is located near the European Parliament, the European Council and the European Commission.