Govt Confirms New Tourist Slogan, Rejects Logo
The government on Wednesday endorsed the new tourist slogan for Slovenia, "I Feel Slovenia", but rejected the new logo, which had come under fire from graphic designers.
The Government PR and Media Office was told to seek an emblem on the basis of the slogan, while the Economy Ministry will be tasked with building an entire brand.
Gregor Krajc, the head of the Media and PR Office, said the slogan had been much better accepted by focus groups in Slovenia and abroad than the logo.
He said that the slogan already contains certain elements of a logo, so it will be adapted to the extent that a new logo will not have to be sought.
"I Feel Slovenia" (with LOVE in bold) is the work of the agency Nuit, which got the idea from the Donna Summer song "I Feel Love".
The logo was a blue, red and white combination of Mount Triglav, Slovenia's highest mountain, and a stylised heart-shaped linden leaf. The linden tree is considered as a symbol of Slovenian culture.
The selection was criticised by the Designers Association of Slovenia, which said the whole procedure had been amateurish and the award in the public competition EUR 2,921 too low to attract good designers.
More articles from this issue:
Archive
|