Tourist Board to Focus on Advertising in 2006
The management of the Slovenian Tourist Board (STO) approved the operational plan for 2006. Of the SIT 2bn (EUR 8.34m) allocated for the organisation in 2006, STO plans to spend SIT 1.28bn (EUR 5.34m) on promotion.
"We will focus more on communication, as well as close several information points abroad", said STO general manager Marjan Hribar, who is also the head of the Tourism Directorate at the Economics Ministry.
According to the plan, the STO will close its offices in Switzerland, Netherlands, Belgium, Hungary, the US and in Croatia, while it plans to extend the contracts for its information points in the UK and France, STO said.
STO's plan for 2006 has to be approved by the government, which will, according to STO, decide on the issue in fortnight's time.
The Slovenian Tourist Board plans to air a TV spot on global news network CNN as one of the most costly projects planned for this year. The organisation failed to specify when the spot, which will presumably cost SIT 200m (EUR 834,600), would start being shown.
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