Slovenia to Be Promoted on CNN
The Slovenian Tourist Board (STO) plans to focus on a more concerted promotion of the country, with a TV spot to be aired on the CNN as one of the most costly projects planned for this year.
The STO did not specify when the spot, which will presumably take up SIT 200m (EUR 834,600) of the SIT 1.9b (EUR 7.9m) allocated for the STO from the budget in 2006, would be broadcast.
The STO is expected to adopt its programme in January. The main novelty in the organisation's approach is closer cooperation of all of its departments.
The board will focus its promotion on targeting the key markets for Slovenia, most notably Western Europe but also Russian travelers, among whom Slovenia is an increasingly popular destination.
According to the STO, low-budget airline tourists are another emerging group deserving attention. These should be given an opportunity to travel around the country, which on the other hand could open up development opportunities for certain regions.
The general guest profile is another concern of the board, which wishes to attract "paying customers" at a time when expenses are outgrowing the increase in guests.
Upgrading marketing tools, as well as drawing up a strategy for the period 2007-2011 are also among the STO's panned.
More articles from this issue:
Archive
|