Home appliance maker Gorenje wants to be on the cutting edge of home appliance production, its chairman told the press in Ljubljana on Monday. According to Franjo Bobinac, Gorenje has very ambitious goals for the next five years.
Bobinac said that the aim was to make Gorenje the most innovative and design-minded home appliance maker in the world.
He said that the group was planning takeovers in order to raise its revenues by between EUR 200m and 300m to around EUR 1.5bn by 2010.
According to him, the company plans to increase its operating profit 44% to EUR 112m by 2010. Annual investment in expansion is to amount between EUR 40m and 50m in this period, he added.
The company plans to improve its online sales and bolster its marketing department as well as work on boosting its image on foreign markets, Bobinac added.
Moreover, Gorenje intends to increase its production capacity outside of Slovenia, including in the Czech Republic, Serbia-Montenegro and Russia. Production of appliances with high value added is to be retained in Slovenia.
In 2010, the Velenje-based company plans to make 4.3 million large home appliances, three million of which would be made in Slovenia.
Meanwhile, the group expects to finish the current year with revenues of SIT 238bn (EUR 993m), up nearly 12% on 2004, and a total profit of EUR 4.9bn (EUR 20.5m), the same as in 2004.
Bobinac said the company was happy with current operations. It has been a difficult year for Gorenje, but we have managed to produce good results, he said.
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