Camper and caravan maker Adria Mobil imarked its 40th anniversary by moving its production to a new, state-of-the-art plant, a EUR 35m worth investment. Company's manager Sonja Gole told that the past year was the most active yet for the firm.
According to Gole, the new plant will ensure the firm's competitiveness on the world markets. The firm has already succeeded in Japan and Australia, however, one of the main parts of its longterm strategy is looking for opportunities on new markets.
With the new venture, Adria Mobil plans to increase its annual output by 30%, which is 17,000 vehicles. This is also the basis of a successful future for all 1,200 employees of Adria Mobil, Gole pointed out.
Despite the investment, the company has reached it business goals in the first half of 2004, topping the operating profits from the same period last year by 10%. Customers are mainly interested in camper Action and caravan Vision, representing company's top level products.
In 2004, the firm set a new record by selling 13,000 products on 26 markets, generating more than EUR 200m in revenues. Last year's net profit reached EUR 10m, which is 31.5% more than in 2003.
Adria Mobil's main markets are France, Italy, Germany, Sweden, Netherlands and Denmark. In Europe, the company holds a 6.5% market share, which makes it the fifth most successful camper and caravan maker. In Slovenia, it is one of ten biggest exporters.
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