Slovenia's Largest Advertising Festival Has "New Vision"

Ljubljana, 13 May

The 12th international advertising festival "Golden Drum" will be taking place between 2 and 7 October in Portoroz. The slogan of this year's festival, organised by the Slovenian Advertising Chamber, is "New Vision".

Today, advertising faces great challenges due to new media, globalisation and a new attitude toward consumers, Jure Apih, the director of the Golden Drum, said at Wednesday's presentation of the festival.
The organisers believe the festival has already achieved renown in Europe, but needs to develop more, as the slogan implies. The question is whether it will remain the festival of Eastern Europe or expand, according to Apih.
For now, it would be difficult to organise a proper event with more than 2,000 guests in Portoroz, said Apih. Therefore, instead of expanding geographically, the organisers decided to introduce another competitive category.
Together with the categories "Advertising Campaigns", "Web Sites" and "TV Promo", the new category "Art Direction" will be open to advertisers from around the world. It has been designed for graphic design, direct marketing and packaging.
This year's novelties also feature a competition for the best promo poster for the Slovenian coastal town of Piran, south-west, which will be sponsored by Europe's greatest image agency Masterfile and the municipality of Piran.

Slovenia's Largest Advertising Festival Has "New Vision"

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