Slovenia is one of the most popular destinations among Italian tourists, a survey of an Italian tourism and transport market research agency has shown.
Slovenia places first in the business tourism sector, second in family tourism and 4th in traditional tourism, the Slovenian Tourist Board (STO) said, quoting the results of the TMT Pragma survey.
According to the STO, Pragma carried out a comprehensive survey at most of Italy's road, rail, port and airport border crossings.
The results showed that in business tourism Slovenia was the preferred choice of most tourists, followed by Spain, the Czech Republic, Austria, Egypt, France and Croatia.
In family tourism, Slovenia placed after Mexico and ahead of Austria, Morocco and Spain.
In the category dubbed traditional tourism, Slovenia placed 4th after Mexico, Belgium and Austria.
The importance of the Italian market for Slovenia's tourist industry is also evident from the 2004 data of the national Statistics Office.
Italians were the biggest group of tourists visiting the country with 786,130 overnights (up 8% on 2003 figures), and 313,296 arrivals (up 9%).
Italians accounted for 18% of the total of overnights by foreign visitors.
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