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The I feel Slovenia national brand is used since 2007. The brand was created to improve Slovenia's competitiveness in different fields. The slogan of the I feel Slovenia brand is not a coincidence: Slovenia cannot be presented with a simple image, we have to feel and sense Slovenia – with words, sounds, colours, touch, actions and experience.


I feel Slovenia is a brand of emotions which distinguishes Slovenia from other countries.


The power of the brand depends on the commitment of different national authorities, economy, tourism, cultural and scientific institutions and citizens to use the brand. The use and application of the brand mean that the Slovenians live in our own way - what we are and what Slovenia is.


This brand will grow stronger and more recognized in the world if we will live it and complete it with our interests.

In the name of the Republic of Slovenia, the brand's caretaker is Government Communication Office. Its role is to develop and manage the brands and to take care of the correct use of the brand and its elements.

The contact person of the brand's caretaker is Polona Prešeren (email address: polona.preseren(at)